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draft settlement

National Foundation Posts Rules For Ad Agencies

The Master Settlement Agreement National Foundation, charged with overseeing a tobacco control advertising campaign, posted its rules for ad agencies seeking to bid for the campaign.

One rule, designed to exclude smaller agencies, requires ad agencies and their partners to have annual billings of at least $500 million.

In addition, the foundation will exclude any agency that has done work for tobacco companies since January 1, 1997, and will require bidders to divulge if they are working on non-tobacco business for companies that market tobacco products.

Reuters, (6/21/99) "Rules posted for anti-tobacco ad campaign"
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