Tobacco billboards
are soon to be a "thing" of the past. Just like the dinosaurs,
they cannot survive in a modern and more-sophisticated society.
The messaging here is about flavor. But society's tastes are changing.
We no longer tolerate such false and misleading advertising.
Tobacco is not about taste or flavor. It is about serious illness, addiction
and death. It is about lung cancer, heart disease, emphysema and many other
dangerous side effects.
We recently found that the Marlboro man is probably sexually inadequate.
Is that coughing we are now hearing? So much for freedom, machismo and independence.
Lung cancer is a bitch...
Source: Albuquerque freeway billboard, October 1998.
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