June 22, 1999
Attorny General Patricia Madrid
attn: Mr. Glenn Smith
Office of the Attorney General of New Mexico
P.O. Box Drawer 1508
Santa Fe, NM 87504-1508
Dear Mr. Smith:
You and I had the opportunity to speak recently regarding the Giant
Gas and Convenience store's billboard advertisement. I found another
violation of the MSA yesterday. The Plateau Gas and Convenience store
has a billboard on its property that is "tiling" smaller ads across the
billboard surface.
It is my understanding that the MSA prohibits such practices. I have
spoken with both the attendant on duty as well as the manager of Plateau.
From what I have learned, Plateau does not own or update this billboard.
Interestingly, it appears that the billboard is owned and updated by
Brown & Williamson tobacco company. They are fully aware of the MSA provisions.
I am following this on my end. If this information is correct, our organization
would like to be able to run a counter-advertising campaign on this location.
I have posted a story and pictures of the violation on our Web site at
Brown & Williamson violation.
Thanks in advance for you help and interest in this matter.
Sincerely,
Scott Goold, Director
Citizens for Clean Air in Apartments